Boston Proper is a multi-channel specialty retailer of distinctive women's apparel,
designed for today's independent, confident and active woman. The product assortment includes casual sportswear and dresses, activewear, travel separates, swimwear
and outerwear along with coordinating accessories and footwear that meet the head-to-toe
fashion needs of our customers.
The brand differentiates itself with exotic, provocative and inspirational creative that takes the customer away and creates an
emotional connection with her individuality and femininity. Our merchandise focus is to create a hip, contemporary style with a
sensual feel.
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