J. Jill is a multi-channel specialty retailer of women’s apparel, including accessories and footwear. Our target customers are active, affluent women age 35 and older. We believe that the overall appeal of our merchandise is the key to our long-term success. Our apparel is offered in a wide range of sizes and designed with multiple end-uses in mind. We strive to provide a compelling assortment and variety of sophisticated casual lifestyle clothing to appeal to our core customer as well as to attract new customers seeking unique, artistic expression in their apparel.
J. Jill's brand aesthetic is about connecting elements of comfort with artistic styling, texture with color and versatility with fashion. Our strategic mission is to build J. Jill into a premier national lifestyle brand. We use retail stores, catalogs and the internet to reach our target customers.